Southern Arizona Attractions Alliance

Business Contact Information

Tom Moulton
140 N. Stone Ave., Tucson, AZ, 85701



Founded in 1998, the Southern Arizona Attractions Alliance was created to develop innovative marketing techniques in collaboration with other Arizona tourism boards to enhance awareness of the variety of educational and entertainment activities available in our communities to cooperatively promote tourism and visitation in southern Arizona. The SAAA is a partnership organization with Pima County and Visit Tucson.

Our Mission

The mission of the Southern Arizona Attractions Alliance is to increase awareness of and drive visitation to the Alliance member attractions through marketing, education and advocacy.

Tucson Attractions Passport
Tucson Attractions Map Brochure
Tucson Attractions Website
Social Media Postings
Co-Operative Advertising and Outreach

Education/Professional Development

Monthly Meetings
Monthly Educational Topic
SAAA Pledge of Practice
Annual Meeting of Attractions


Protect the interests of the Southern Arizona Attractions
Partner with DMO’s, local and state governments